Friday, June 22, 2012

Engaging Passion at Home

A home is more than just a place to collapse at night after a long day’s work. More than anything, your home is the perfect avenue where you can express your personal tastes and preferences. There’s no other place where you can create a retreat defined by your own unique passions—someone who’s into nature and the outdoors might have an abundance of house plants, while someone who’s into sports might have an assortment of trophies lined up somewhere.

But it's not just hobby-specific pieces that can give your home that touch of individuality. Sometimes, everyday household items can liven up and add personality to any space in the house-that is, if they're quirky enough.

"A home should never be boring," says Eunice Acejo, marketing head, Ayala Land Premier. "Even if one has a preference for formal, more conservative styles, it's always a great idea to liven up a room with some interesting pieces."

True enough, One Serendra - the premier suburban-style development in the heart of Bonifacio Global City (BGC)-recently announced their partnership with Italian design house Alessi.

When passion meets design
Specializing in the manufacture of handmade designer household objects, Alessi's world-renowned catalog showcases an assortment of items that look more like they were meant for an art gallery. The Italian company gained its distinction for incorporating edgy designs in their products by working with the world's premier designers to fashion unique items from otherwise ordinary tools and objects. The company goes through a very strict selection process-out of the thousands of design proposals they receive every year, no more than five percent make it to the final catalog. Among the ebst known of the company's products are Richard Sapper's two-tone whistle kettle, Massimo Giacon's "Mr. Suicide," and Philippe Starck's three-legged "Juicy Salif" citrus squeezer.

"No other design house embodies the One Serendra brand of passion like Alessi does," adds Acejo. "If it's good enough for One Serendra."

Engaging your passions in the heart of the city
Indeed, one Serendra is a quirky spot in the metro itself-with lush greenery and all the comforts of suburban living, one would be amazed that such a low-density development could exist in the heart of bustling BGC. It's a breath of fresh air, especially in this age of cramped, run-off-the-mill residential developments.

Within the sprawling 5-hectare oasis, people have everything they need to engage their passions. When they're not in the luxurious units, residents would be able to enjoy the compound's several amenities. There's over half a hectare of health and wellness developments-gyms, spas, basketball, badminton, and volleyball courts, a putting green, and various recreational and lap pools. All of these, just steps away from the art galleries, trendy boutiques, multi-cultural restaurants, and other urban offerings of Bonifacio Global City.

"We're all for the holistic lifestyle" ends Acejo. "In the house or outside, whatever passion may be-One Serendra makes sure that you're always a step closer to fulfilling them."

Philippine Daily Inquirer
5 May 2012

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